Vintage Little Billboard Blue Sunoco Custom Blending Lighter Fuel Japan Gas Oil

This is an authentic unfired vintage advertising pocket lighter (c. 1950s–1960s) promoting Sunoco gasoline lines. Manufactured under the brand name Little Billboard, this lift-arm style fluid lighter features double-sided advertising on a ribbed goldtone body wrap. One side displays the classic blue and red "Blue Sunoco" diamond arrow logo, while the reverse features the cursive script logo for "Custom Blending," celebrating Sunoco’s historical multi-grade pump system.

The chrome-plated base is stamped with the brand logo "LITTLE / BILLBOARD / JAPAN", noting its post-war country of origin, alongside the standard fuel refill cap and flint compartment screw. The lighter retains its original wick and flint wheel assembly under a hinge-action thumb hood. Condition shows honest vintage pocket wear, light surface scratching, and minor paint loss to the blue enamel logo accents, retaining a solid structure.

Graphics: Blue Sunoco oil company logo

Manufacture Date: Unknown

Size: Measures about 1 1/2 inches tall

Condition: Cosmetic condition is as pictured. Despite being unfired, lighter is in as-found condition and may need a new flint, wheel, wick, fluid, etc. in order to be operational. Lighter is offered as-found and has not been refurbished. Refer to the photos for a better idea of the style and condition and what all packaging is included, you will receive the exact lighter that is pictured.